Oscar-worthy content. How to get your business seen.

Oscar-worthy content. How to get your business seen.

Thinking up great pieces of content for your business’s social media page can easily run dry. You’ve done how-to pieces, product features, and promotions. Now it is all seeming the same and not delivering results.

Quite often small to medium sized businesses will start using social media and almost as quick as they start, stop. Unless you are a business with a lot of money to spend on advertising, seeing results takes time. We can thank this in part to the platforms themselves. Take for example Facebook, last year Facebook decided to reduce organic reach – the amount of people who will see your post without paying – down from around 10% – 1-2%. This caused large debate among social media professionals, wondering how they would ever get their content seen. Luckily, Facebook works on a relevancy-like algorithm, delivering content to fans more likely to engage with it. Other factors also come into the equation, like what is currently happening on social media.

One of the most common and often successful ways is to jump on the bandwagon of what’s happening right now. The most current example would be the Oscars. Plenty of people across the globe and in your networks are talking about the Oscars – who won an award, what was Neil Patrick Harris doing in his underwear, and who was best dressed. For businesses wanting to be seen, this presents a great opportunity to show your brand’s character. Whether it’s positioning your brand’s values with Patricia Arquette’s women’s equality speech, or showing your customers ‘how to get the look’. One brand that understands topical conversations is Apple, who released their new iPad ad only a few hours before the ceremony. The ad itself is done with a ‘film-making’ appeal, perfect for the Oscars and has already gained a lot of attention.

So how do you jump on the bandwagon? Look at events coming up and plan it in your diary or content calendar, then think of how your brand fits into the conversation likely to take place on social. It doesn’t have to be sales-based – though if you want to, do – it could simply be recognising a local star or business, or aligning your businesses values with the events and conversations happening. Either way, if you make it relevant enough to the topical conversation, you’ll have more content and reach more people.

For more information on creating an engaged community and increasing reach, check out my article here.



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