The Social Blog

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Three Benefits of Social Media Marketing

Lee PerryMar 28,2016
Social Media Marketing

Did you know Facebook ads first appeared three months after the social platform launched in February 2004? Pretty crazy, right?! Facebook advertising has been around for more than 10 years now, and whilst the ad formats have certainly changed, the value they offer business hasn’t.   It’s true, there are

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Twitter’s New Conversational Ad Format

Lee PerryJan 8,2016
Social Media Marketing

Today Twitter announced the introduction their new ‘conversational ad‘, available in beta to select advertisers around the globe, the new ad format will include clear call to actions to encourage use of branded hashtags. The new ad format will include CTA buttons below creative with customisable hashtags, allowing brands to

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Oscar-worthy content. How to get your business seen.

Lee PerryFeb 23,2015
Social Media Marketing

Thinking up great pieces of content for your business’s social media page can easily run dry. You’ve done how-to pieces, product features, and promotions. Now it is all seeming the same and not delivering results. Quite often small to medium sized businesses will start using social media and almost as

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The Three Tools You Need to Know Today for Creating Great Content

Lee PerryOct 27,2014
Social Media Marketing

Great content doesn’t have to be rocket science; it’s all about providing your audience with helpful information in a fun and creative way. How you ask? Great question! You need to find content your audience will want to read because it speaks to them, but still keep it relevant to

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Stop Wasting Your Facebook Advertising Budget

Lee PerryOct 23,2014
Facebook Marketing Blog

I have noticed this on different brand pages a couple of times now and it gets me every time – brands using Facebook ads that are ill-targeted causing pointless spending of their advertising budget. I know, Facebook advertising is much less expensive than other forms of advertising but at the

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Three Tips for Developing an Engaged Community and Increasing Organic Reach

Lee PerrySep 7,2014
Social Media Marketing

Many marketers will talk about the pain points of Facebook’s reach algorithm and its effect on businesses organic reach, dropping many to around 1 – 2% of their total fan base, but I am going to let you in on a little secret… well three little tips for developing an

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Facebook Makes A Long Awaited Change

Lee PerryAug 30,2014
Facebook Marketing Blog

Facebook have officially rolled out a grid tool in ads manager to ensure you are under the 20% text rule. Previously advertisers would need to go to the grid tool or use a grid in Photoshop in order to ensure their creative would be approved by Facebook. This is a

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