Twitter’s New Conversational Ad Format

Twitter’s New Conversational Ad Format

Today Twitter announced the introduction their new ‘conversational ad‘, available in beta to select advertisers around the globe, the new ad format will include clear call to actions to encourage use of branded hashtags.

The new ad format will include CTA buttons below creative with customisable hashtags, allowing brands to drive greater share of voice and ultimately, better results for their Twitter campaign.

When a consumer selects a CTA, a Tweet will be pre-populated with a branded message and the hashtag/s, the Tweets can then be personalised, and the consumer will receive a branded thank you message.

Currently the new format is only available in beta to select advertisers globally, however some companies including Samsung Electronics Canada, and Lifetime in the states, have been granted access with both brands quoting their excitement in testing this new format.

In my opinion, I think this is a great move for Twitter and combining this with their Twitter trends ad format, you’ll have a recipe for branded hashtag success on the platform. The only thing you need now… strong, compelling creative!

Comments

comments

Comments Are Closed!!!